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The Challenger Sale: Taking Control of the Customer Conversation
The Challenger Sale: Taking Control of the Customer Conversation
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The Evolving Journey Of Solution Selling -- The Challenger Selling Model -- Teach Me Something I Don't Know -- The Teaching Coversation -- Tailoring For Resonance -- Taking Control Of The Sale -- The Manager And The Challenger Selling Model -- Implementation Lessons From The Early Adopters. Matthew Dixon And Brent Adamson. Includes Index.
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